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WHAT IS A CORPORATE IDENTITY?
In the business arena, a Corporate Identity is the look and personality of a company or business. A Corporate Identity is the face of the company and is usually visibly manifested by way of corporate branding.
Corporate identity is actually the corporate personality of a company or business.
Corporate Identity basically amounts to the following:
- Corporate name
- Business card
- Email Signature
Many companies, such as McDonald’s and Coca Cola, have their own Corporate identity that runs through all of their products and merchandise. The trademark “M” logo and the yellow and red appears consistently throughout the McDonald’s packaging and advertisements. Many companies pay large amounts of money for the research, design and execution involved in creating a corporate identity that is extremely distinguishable and appealing to the company’s target audience.
YOUR BRAND AND CORPORATE IDENTITY
Your brand is your business personality. It is what conveys who you are and what you stand for. It is the difference between being “someone” and just a part of the crowd.
At Jabulani Design Studio, our designers aim to be on the cutting edge of corporate identity design and branding. It is your brand that will form the basis of your success.
Our approach depends on whether we need to design your corporate identity from scratch or just develop it further.
Many existing businesses that were looking for cutting edge design solutions, have entrusted Jabulani Design Studio, to build their corporate identity. When dealing with existing businesses, our approach is to leverage the brand, not necessarily re-invent it.
For new businesses, therefore when engaging in corporate identity development, we start by designing the logo.
Before commencing with the design of the logo, we will determine the company’s positioning by looking to answer the simple question of who are the Target market and what is the company trying to tell them.
We will then start developing a Corporate Identity by designing the Logo first and then the rest of the Media.
If you would like to discuss your Corporate Identity with us, please feel free to make an appointment and visit us at the Studio.
We have various design samples that we can show you and we never run out of creative ideas to design a professional Corporate Identity.