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Once a potential client clicks onto your website or picks up your brochure, how long you have their attention is entirely dependent on the words you choose.
Finding the right voice and words for your brand is critical. It is vital that you fit the tone to your audience and truly connect with their needs. Copy should convert, not just be cute and catchy.
The real problem isn’t competition. It is obscurity. Use compelling copy whether its purpose is to inform or sell. Stop being boring with a marketing approach that isn’t you! Be clear about who your ideal client is: Is she more Lady Gaga or Lady Antebellum? Then engage them by speaking their language and connecting with their motivations.
I am Kerry-Lee Wiercx, I have a copy-editing and proof-reading qualification from Chapterhouse, UK and over 20 years of writing experience to suit your needs whether it is formal business English, persuasive sales copy or an informal style which will keep your readers reading!
I don’t keep regular hours so if you’re inspired right now eMail me on Kerry-Lee@truewan.co.za or phone me on 076 589 3406.