Businesses that have online presence are very well aware of SEO services available on the world wide web. These services are availed by various companies in order to assist branding, marketing and visibility, and ultimately increase traffic to their websites and increase profits. Applying SEO is not a very difficult task to perform, however, what was relevant a year ago is not applicable in today’s scenario. Previously, you could place the ideal keywords 100 times in company’s mega tags to get higher rankings on the search engines and it worked; not anymore.
When it comes to search engines very few people in the industry are able to disassociate from Google. There are other search engines like Blekko, Qyo and DuckDuckGo that can be used for optimisation for search engines. Secondly, to achieve higher rankings these days it is important to have a considerable number of inbound links from the popular sites/pages that are related to your company/website topic. Key words in anchor text comes into play here, these are the links that points towards your site. Link exchange and reciprocal link is becoming obsolete because search engines are able to detect and it does not give good rankings on the searches. The latest trend is one way links. More attention is paid to the links that appear in the body text of articles and directories.
The follow-tags that appeared on the blogs previously are also a thing of the past, as search engines are not paying attention to these links anymore. The title tag should contain attractive words and should be bold to attract visitors. Another new trend is link popularity; the search engine will calculate the importance of your site according to link popularity in relation to their sites and gives corresponding weight age for the rankings. It is done by calculating the quantity, quality and volume of hyperlinks that point towards your site. Key word research will always remain the key factor of SEO no matter whether your site is new or old. If the right and appropriate keywords are chosen you are sure to ‘win’ over Google for it.
The latest trends in SEO considerably believe that if your business is restricted to boundaries or specific locations you must market yourself accordingly. For example, if you are holding top level domain in your country and hosting your site in another country you are confusing the search engine. Keeping up with the latest trends in SEO services will keep you a step ahead of your competitors and step up your rankings on search engines.